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Sachin Tendulkar featured in limited edition Coca Cola golden cans

Sachin Tendulkar featured in limited edition Coca Cola golden cans

New Delhi, Mar 26, 2012: To celebrate Sachin Tendulkar’s 100th century, soft drink giant Coca-Cola has unveiled a limited edition golden can, containing Tendulkar’s image along with statistics of his selected 10 centuries.

Sachin Cola CansCoca Cola India director marketing Wasim Basir said, “We have put 7.2 lakh golden cans and we don’t think they will last many days.”

Earlier, nine of such cans in different colors have been launched in the bazaars in 2011, showing his centuries personally hand-picked by Sachin, the 10th limited edition Golden can was delayed for Sachin’s 100th hundred in international cricket.

The master batsman, Sachin Tendulkar scored his 100th international century against Bangladesh in the Asia Cup match on March 16, scoring 114 off 147 deliveries.

Atul Singh, President and CEO, Coca-Cola India and South West Asia, praised Tendulkar, “It is not just his on-field achievements but also his off-field conduct that makes him a role model for millions of people around the world.”

The 10th limited edition Golden Can will be available for Rs 20. “This is the first time in history of Coca Cola India we are honouring someone….This is the first time we have agreed to put a face on our cans,” Wasim Basir said.

Atul Singh hails “Today he sits at the pinnacle of international cricket and we at Coca-Cola India compliment and salute his achievement of the 100th hundred. Sachin is a part of the Coca-Cola family, and our entire system joins the country in the revelry and celebrations, by releasing the special edition Coca-Cola ‘happiness’ cans – our tribute to the master.”

Tendulkar is the only cricketer to accomplish the feat of scoring a hundred centuries in international cricket which includes 49 ODIs and 51 Test centuries. He is also the only player to score fifty centuries in Test cricket.

Sachin Tendulkar is the most prolific run scorer in one-day internationals with 18,111 runs and a current aggregate of 14,692 Test runs.

Courtesy: TruthDrive

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