Jewelry business thrives on Akshaya Trithiya

Jewelry business thrives on Akshaya Trithiya

Mangalore Today News Network

Mangalore, April 24, 2012 : The people of the twin districts purchase large quantities of gold on Akshaya Trithiya in spite of its heavy price. A number of jewelry stores threw open their doors as early as 8:00 a.m. to deal with the rush.

 

Jewelers in the twin districts have been announcing attractive offers, discounts, and schemes on occasion of Akshaya Trithiya for the past two weeks. People could be seen crowding in jewelry stores to examine and purchase gold and diamond jewelry.

One of the jewelers in the city said that, although people have the option to purchase coins, bars, and medallions, they choose to purchase jewelry in large quantities.

More about Askhaya Trithiya

Akshaya Trithiya, also referred to as Akha Teej, is widely accepted as an auspicious day to purchase valuables such as gold, give in charity, start a new business, and to make an investment.

 

 

 

 

As per the Hindu calendar, the day comes after Amavasye in the month of Vaishak, and the Hindu community considers every second of Akshaya Trithiya to be auspicious. It is widely believed that the auspiciousness of the day eliminates the need to search for a muhura. The word “Akshaya” literally means “that which does not diminish.”

The Hindu community believes that the sun and the moon are the most radiant on this day, which makes it a popular date to get married, purchase diamonds and gold, start a new business, and so on.

Akshaya Trithiya is associated with a number of legends, of which the most popular is that of Sudama who visited his classmate Lord Krishna in Dwaraka carrying a gift of beaten rice. It is also considered to be the birthday of Lord Parashurama, the sixth incarnation of Lord Vishnu. Yet another legend has it that the Pandavas received the Akshaya Pathra from Lord Soorya on this day and that Veda Vyasa began composing the Mahabharatha on this day.

Devout Hindus perform special pujas on Askhaya Trithiya, take bath in holy offers, offer charity, perform havans, and worship prominent deities such as Goddess Lakshmi and Lord Ganesh.

But Akshaya Trithiya today is associated chiefly with the purchase of gold and diamonds and people wait especially for this day to invest in this yellow metal. The most popular activity on Askhaya Trithiya is the purchasing of gold and diamonds as it is believed that gold and diamonds purchased and worn on this day symbolize good fortune throughout life.