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Poonam Pandey endorses undergarments web campaign on Holi

Poonam Pandey endorses undergarments web campaign on Holi

New Delhi, March 21: Model Poonam Pandey has been roped in as brand ambassador for a quirky campaign titled "Chaddi for Chaddi Buddy" ahead of the festival of colours Holi.


Poonam Pandey-Holi

Poonam has even shot an exclusive video for the campaign, which is about gifting colourful undergarments to your best buddies on Holi through online couponing destination

"We wanted to grab the attention of the youngsters and add the fun element. I think this is the right opportunity to not only celebrate but even reward your friends," said Sahil Shah, co-founder and managing director of


Poonam Pandey-Holi-1

Poonam first came into limelight when she offered to strip before Team India if they won the Cricket World Cup in 2011.

She has since been in news for her bold pictures, statements and messages on Twitter, where she often posts provocative photographs of herself

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