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Thursday, November 14

‘Media priority has shifted to profit’

‘Media priority has shifted to profit’


Mangalore Today News Network

Mangaluru, Nov 06 2019: A workshop on ‘Development Communication – Changing Platforms and New Paradigms’ was conducted at Central Plantation Crops Research Institute, Kasargod.

G Sajan, deputy director, Doordarshan, said that, in the fast-paced space of media landscape in the country, it was important to redefine the role of a journalist. “Media ownership has become capital intensive. Priority has shifted from the subtle art of education and information to the game of profit creation. The victim in the process is the development process in the country,” Sajan said.

He added, “Development too has undergone major change. From the times when development was synonymous with growth, we have come to concepts like de-growth and post development theories. From the days of technological determinism, we have come to approach new technology with suspicion.”

Sajan said that this has become all the more relevant in the background of the fierce impact of climate change.

“Media has the mandate to create a social consensus where what is good for society in the future is selected with judiciousness,” he insisted.


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