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Swachhata Rayabhari for Mangaluru, Naveen Padil

Swachhata Rayabhari for Mangaluru, Naveen Padil

Mangalore Today News Network

Mangaluru, Nov 29, 2017: Mangaluru City Corporation on Nov 28,  Tuesday appointed popular Tulu film comedy actor Naveen D Padil as its Swachhata ambassador.

Naveen Padil

The ambassador is an important part of the mission that the civic body has to undertake, as it readies for the Swachh Survekshan that the ministry of urban development is undertaking through its Swachh Bharat Mission. The corporation council, that met under mayor Kavitha Sanil’s stewardship, unanimously approved the agenda.

The Swachh Survekshan will be carried out in 4,041 cities and towns across India under the mission, including 277 cities and towns in Karnataka. The central survey team appointed by the ministry will be in this coastal city for a month from January 4, 2018, for a spot survey of various parameters, included under the cleanliness survey that is used to determine the cleanest city in the country.

The survey team will interact with MCC officials, public and other stakeholders, including voluntary and service organizations. Under the handbook released by the ministry for Swachh Survekshan 2018, the appointment of a Swachhata ambassador is a must and such a person has to play a pivotal role in spreading the message on various programmes about the cleanliness campaign.

Kavitha told media that the choice of Naveen for this vital role was based on his overall popularity and mass acceptability as an actor. "Naveen Padil has a mass following for his role in Tulu theatre and the film industry," she said. It makes sense to pitch in a local artiste rather than avail the service of any other leading name to  help the city corporation spread the same message. "Naveen has agreed to be our brand ambassador for cleanliness," the mayor added

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