Kasargod, Jul 23, 2018 : Unlike the clean-shaven version of Ram that is portrayed in TV serials, Acharya’s creation presents him in a bearded avatar.
After hitting the Indian streets by creating a maddening craze for his ’Angry Hanuman’ caricature, visual artist Karan Acharya is back in news and business.
In his latest, Acharya has come up with a caricature of Ram, the Hindu god who is considered to be an incarnation of Vishnu, one among the trinities of Hinduism. Akin to his ’Rudra (angry) Hanuman’ caricature, the one on Ram too is turning out to be a hit on the social media.
Unlike the clean-shaven version of Ram that is portrayed in TV serials, Acharya’s creation presents him in a bearded avatar.
He accepts that he too was in two minds about the look but finally decided to go ahead with the beard. Reason? "After spending years in forest it is quite natural for Ram to have a beard," he says. But he has also prepared a clean-shaven version so that everyone has something of their liking in it.
"People preferred to see lord Ram without a beard. So, I created another set of portraits them," he said.
Unlike the ’Angry Hanuman’ caricature that has become a rage on social media and a hit on vehicles, the caricature of Ram reflects a peaceful character.
"When you see lord Ram’s face, your mind is filled with peace. My creation neither reflects anger nor peace, but something in between," Acharya says.
During a rally in Mangaluru ahead of the Karnataka assembly election, Prime Minister Narendra Modi had described Acharya as the "country’s pride".
The ’Angry Hanuman’ is not only a rage on Indian streets, but can be also seen in other countries. Acharya said people have tweeted him from Germany after tracing the caricature on roads there.
Today, Acharya’s caricature of Hanuman is widely used on posters, stickers and other merchandise. However, this popularity hasn’t helped him financially. "I was unaware about copyright claims. As a result, my caricature was used by people without anyone paying me anything for it."
Having learnt his lesson the hard way, he has now applied for copyright of his caricatures. His family has also started a company called Paridhi Media Works, which will use his artwork for merchandise items like T- shirts, posters and stickers.