Dubai, 22 May 2016: UAE Exchange, the leading global remittance, foreign exchange and payment solutions brand,recently crossed One Million fans on its official Facebook page, making it the first ever exchange house globally to do so. Under the #FirstTo1Million campaign, the brand marks this achievement worldwide by reaching out to its followers,both online and offline,with celebratory messages and activities.
“For us, this is a significant milestone in our digital journey. The growing global follower base on our Facebook page shows how invested we are with engagement, customer-centricity and outreach in our online community through social media channels. As a brand that consistently builds on customer trust, it is very important for us to continuouslyinteract with our customers, understand their needs and respond to their requests. Social media platforms, in today’s technology-driven world,are some of the important channels of communication for us to connect with our customers and fansreal-time,” saidGopakumar Bhargavan, Chief Marketing Officer, UAE Exchange.
UAE Exchange joined Facebook in July 2011 and has since built a loyal following. Between 1st January and 30th April 2016 alone, the brand had a reach of over 31 million.Through its innovativeand interactive online activities, more than 1500 social fans have been rewarded with attractive gifts like hi-tech gadgets, movie premier experiences and special offers. The increased engagement and the prompt response rate of the brand have also benefited its Facebookvisitors when it comes to queries, concerns and requests for information.
Internal research shows that the brand equity of UAE Exchangeon social media motivates fans to recommend the brand to others. It further shows that individualsengage positively with the brand, which in turn drives community engagement and business development.
“Our belief in social outreach and in being responsive to our communities have led us to become the first remittance brand to win the prestigious Dubai Quality Gold Award very recently. And now we have another first, this time in the social media space.We are determined to continue on this path of success by further strengthening our digital presence and being one step closer to our customers,” added Gopakumar.
UAE Exchange Facebook page has received thePan Arab Excellence Award, for creativity, in the Banks and Financial Institutions category in the MENA region;and was also recognised for the ‘Best Response Time’ on Twitter. The brand has been the subject of case studies by DigitalVidya, India’s largest social media community, and Social Samosa, a major social media contentportal. UAE Exchange is active on other social media platforms like Blogs, YouTube, Instagram and Google+.
About UAE Exchange
UAE Exchange commenced its operations in 1980. Today, it has grown into a leading global remittances, foreign exchange and payment solutions brand. Headquartered in Abu Dhabi, the brand has spread its footprint across the world. With close to 800 branches spread across 31 countries in 5 continents, it has emerged as the widest globally networked remittance brand. Strong correspondent banking relationship with over 140 global banks and smart technology add to its might. Over 9000 professionals, representing more than 40 nationalities, strive to achieve excellence and bring delight to more than 13.2 million customers worldwide. UAE Exchange is an ISO certified brand and member of prestigious global associations, recognised and awarded for its quality and business excellence. For more information, please visit: www.uaeexchange.com, https://www.facebook.com/uaeexchange or http://www.uaeexchangeblog.com/.
For more information, please contact:
Vijayam Varghese – Manager, Content & PR
Tel: +971 2 4945 483
Mob: +971 50 2143 494
Vinisha Khatwani - PR Account Manager
Tel: +971 4 4390 490
Mob: +971 55 4636 544