Amway introduced its new set of products ’Dynamite’-Power Grooming for Men

Mangalore Today News Network

Mangalore, Sep 11, 2013: Amway India Enterprieses, the country’s leading direct selling FMCG-company launched its new range of Men’s Grooming Products under the brand promise of ‘Power Grooming’.

Speaking after launching the products at Hotel Gateway on Sep11, Wednesday, Sujoy Bose, associate Vice President (South), Amway India said that ‘Amway has always been at the forefront of unique and market breaking innovations that only keeps sync with changing trends of cosmetics and personal care, but also delivers newer solutions that make elements such as grooming a powerful statement of personality. Dynamite is such as solution that delivers powerful and effective grooming for the new modern Indian male- whether in the metropolitan centres or in emerging markets.

Amway introduced its new set of products "Dynamite"-Power Grooming for Men. A range designed specifically for the skin care and protection needs of Indian men. The thoroughly researched formulations and packaging promises to deliver the ultimate experience in male grooming.

The entire range of Dynamite grooming products for men comprises of eight products including new Dynamite whitening cream and face wash formulated with Lumiskin, TriActiva complex, lemon and cucumber extracts and sunscreen agents (SPF 15), he said.

Sudeep Sengupta, Head of Corporate Communications and CSR, Amway India, Anitha Rao, Associate Corporate Communications Manager, Amway India (South) were present on the occasion.