Mangaluru, June 09, 2016: Udupi and DK jasmine growers are caught unawares with the unusual off-season bumper produce of flowers. The bumper crop after a dry May month has seen the price of the fragrant jasmine of Shankarpura, in Udupi District, crash to Rs 60 per atte (a local measure), the lowest ever this year. The selling price in the market is Rs 70 per atte. The Jasmine was accorded geographical indication (GI) status in 2008.
The rate is competing with the historic low of Rs 45 in 2012. Last year, during the same period, the price per atte was Rs 90 due to a decreased demand.
Udupi Mallige Belegaarara Sangha president Ramakrishna Sharma Bantakallu said the rates fluctuate on a day-to-day basis depending on the supply and demand of jasmine. Right now the yield has been four times the normal yield. This, coupled with decreased demand has seen the prices crash. The fragrance of the jasmine has mesmerized not only the people of coastal districts but also Mumbaikars and Gulf regions. Shankarapura jasmine is in great demand in these places throughout the year. With festive season arriving with Dasara and Diwali, farmers have a tough time to meet the demand.