Manipal, March 05, 2016: There is a need for intensive research on communication laws and policies in the digital age, said Binod C. Agrawal, Founder-Director of MICA and former Vice–Chancellor of Himigiri Zee University, at a national conference in Manipal on Mar 4,Friday.
He was delivering the keynote address after inaugurating the two-day national conference on “Communication research in India: Perspectives, challenges and prospects”, organised by School Of Communication, a constituent of Manipal University, here.
Exhorting researchers to study the influence of digital media, Dr Agrawal spoke of the immense impact information technology had on all spheres. The trend of the papers presented at many international conferences convinced observers that India was the single most important country for communication research in Asia today that could reach out to the English-speaking world.
Tracing the development of communication research from the pre-Independence period to contemporary times, he felt time had come for researchers to focus their attention on ethics and media laws, which had received lukewarm attention from researchers, he said.
The rapid growth of communication was illustrated by the fact that it took less than 20 years for the number of mobile phones in India to reach a billion, Dr. Agrawal said.
Delivering the presidential address, H. Vinod Bhat, Vice-Chancellor of Manipal University, lamented that the country blindly followed the research methodology set up in the West instead of looking into the possibilities of exploring methods to suit local requirements.
The Manipal University aimed at being among the top 200 universities of the world. Hence, it was giving priority to research. The university wanted to set up 100 different centres to promote inter-disciplinary research. It had set up 35 research centres. The university would seriously consider setting up a media research centre at the School of Communication, he said.